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Grolsch Graffiti
Grolsch, the premium Dutch lager, celebrated 400 years of originality this week by creating an art installation in 400 minutes, using 400 of its swing top bottles. Street art collective Graffiti Life,...
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Dulux challenges Colourless Future
Deluxe has launched an integrated advertising campaign warning that a colourless future means a future without the emotional power of colour. The commercial at the heart of the campaign inspires us all...
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Don’t Ignore The Lump
Cancer Research UK is running “The Lump”, a commercial centred on a British high street in which a mysterious lump grows out from the pavement. The lump gets bigger and bigger until it would seem to be...
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Go Green for St Patrick’s Day
Tourism Ireland encouraged the world to go green for St Patrick’s Day, in a campaign which includes landmarks across the world, and a commercial voiced by Irish actor Liam Neeson. St Patrick’s Day is...
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Volvo LifePaint for Bikes
Volvo UK has launched LifePaint, a safety product designed to enhance the safety of cyclists riding at night. Developed in consultation with Swedish startup company Albedo100 and Grey London, the...
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Netflix Better Call Saul in Paris
Netflix has launched the Breaking Bad spin off, Better Call Saul, in the French market, with an on-the-ground stunt for a man who is above the law. The challenge was to bring a fresh and innovative...
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Carlsberg Best Poster in the World
Carlsberg has gathered media attention with “The Best Poster in the World”, a one-day stunt run in London on April 9. A wall outside Truman Brewery in Shoreditch was transformed into a large poster...
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Barefoot Friendly Beaches
British wine brand Barefoot Wine has created a sand art installation on Morecambe Bay building awareness of a push to keep the UK’s beaches barefoot friendly. The sand art, photographed via drone...
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Mad Max Fury Road Dusty Car Wash
Warner Brothers Pictures Canada recently promoted the launch of the film, Mad Max: Fury Road, with the Mad Max Fury Road Dusty Car Wash. In the world of Mad Max, dirt is a badge of honour. The more...
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Samsung Recharge Yourself
Samsung Belgium is promoting the launch of the new Samsung Galaxy S6 with a recycling design in which unused cables have been used to create hammocks and seats. One of the S6’s main features is...
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Fiat Parking Billboard
Fiat’s parking assistant technology, used in the Fiat 500, has been put to the test in Germany with the Fiat Parking Billboard. The interactive parking billboard features a range of actors moving their...
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Dentyne Truck Follows Food
Dentyne gum and fresh breath is being promoted in the United States in a nationwide tour of the Dentyne Follow Food Truck. In a society seemingly saturated with food trucks, Dentyne’s fresh breath...
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The World’s first soap bus ticket
The Asiri Group of Hospitals, one of Sri Lanka’s largest healthcare providers, is adamant about one thing: washing your hands. From preventing a common cold to protecting a person from hepatitis,...
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Optus Clever Buoy
Clever Buoy, a project developed by Optus, M&C Saatchi Sydney, Google, Shark Mitigation Services and Fuel Communications, has won the Public Relations Grand Prix for PR at the Clio Awards. The...
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Tesco Halloween Spookermarket
Tesco, the British supermarket chain, is connecting with customers over the Halloween season with “Spookermarket”, an advertising campaign featuring a scary shopping experience. The online film at the...
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Samsung Safety Truck
Samsung Argentina’s road safety project, “Samsung Safety Truck”, has won the Billboard Grand Prix at the London International Awards. Developed in partnership with software company Ingematica, trailer...
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Nazis against Nazis
On November 15, 2014, neo-Nazis walking through the streets of German town Wunsiedel became caught up in a fund raiser for EXIT-Deutschland, a not-for-profit organising focused on helping neo-Nazis to...
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Microsoft Peace on Fifth Avenue
Microsoft is reimagining its brand relationship with Apple with “Microsoft Peace on Fifth Avenue”. Traditional holiday marketing campaigns have concentrated for years on competitive messages designed...
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Pretty Shady Sunscreen Claw Bus Shelter
Cancer Institute NSW, JCDecaux, UM and Soap Creative have teamed up to create custom-built SPF50+ sun screen dispensers, in addition to bus shelter wraps that shade commuters from damaging UV rays. In...
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The Good Note in Beirut
The Good Note, an initiative offering children on the streets of Lebanon an easier way to get the basic items they need, has won the PR Grand Prix, Direct Grand Prix and Integrated Grand Prix at the...
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